Privacy Policy | Terms & Conditions

Manufacturers Alliance Privacy Policy

Effective Date: 8/14/2025

At Manufacturers Alliance, we respect your privacy and are committed to protecting your personal information. This Privacy Policy outlines how we collect, use, store, and safeguard your data across all our services and communications. By engaging with our services, providing your information, or opting into our communications, you consent to the data practices described in this policy in accordance with applicable laws, including those governed by the Federal Communications Commission (FCC), California Consumer Privacy Act (CCPA), and other relevant privacy regulations.

Information We Collect

Personal Information

We may collect the following types of personal information:

  • Contact Information: Name, email address, phone number, mailing address, company name, and job title
  • Account Information: Username, password, and membership details
  • Communication Preferences: Opt-in status for emails, SMS, newsletters, and marketing communications
  • Professional Information: Industry, company size, job responsibilities, and training interests
  • Event and Training Data: Workshop attendance, certification progress, and webinar participation
  • Website Usage Data: IP address, browser type, device information, pages visited, and time spent on site
  • Cookies and Tracking: We use cookies and similar technologies to enhance user experience and analyze website performance

How We Collect Information

  • Directly from you when you register, subscribe, or contact us
  • Through our website, registration forms, and membership applications
  • During events, workshops, and training sessions
  • Via phone calls, emails, and other communications
  • Through automated technologies like cookies and analytics tools
  • From third-party partners and service providers (with your consent)

How We Use Your Information

We use your personal information to:

  • Provide Services: Deliver training, workshops, webinars, and membership benefits
  • Communications: Send requested information, updates, newsletters, and promotional materials
  • Account Management: Process memberships, payments, and account maintenance
  • Customer Support: Respond to inquiries and provide technical assistance
  • Improve Services: Analyze usage patterns and enhance our offerings
  • Legal Compliance: Meet regulatory requirements and protect our legal rights
  • Marketing: Share relevant industry insights, training opportunities, and member benefits (with consent)

Text Messaging (SMS/MMS) Specific Terms

Opt-In Instructions

By texting “START” or providing your phone number, you consent to receive automated text messages from Manufacturers Alliance at the number provided. Message frequency varies and may include training updates and business communications. Standard message and data rates may apply. We protect your information under our Privacy Policy and will not share your number with third parties for marketing. For help, text HELP or contact us at 763-533-8239.

Consent and Frequency

By providing your phone number and opting into our text messaging service, you agree to receive recurring automated text messages from Manufacturers Alliance. You must be 18 years or older to consent to receive text messages. Message frequency may vary based on the nature of the service you sign up for, typically 2-4 messages per month. Standard message and data rates may apply depending on your mobile carrier and plan.

Opt-Out Instructions

You can opt-out at any time by texting “STOP” to the short code or phone number from which you received messages. After texting STOP, you will receive a confirmation message that you have been unsubscribed. Once you opt-out, you will no longer receive promotional messages, but you may still receive important account-related information. For help, text HELP or contact us at 763-533-8239.

FCC and TCPA Compliance

We comply with the Telephone Consumer Protection Act (TCPA) and FCC rules regarding text messaging. All text messages are sent with your prior express written consent. We maintain records of your consent and opt-out requests as required by law for a minimum of 4 years. We do not send unsolicited text messages and take measures to prevent spam communications.

Information Sharing and Disclosure

We Do Not Sell Your Information

We do not sell your personal information to third parties for monetary consideration without your explicit consent.

When We Share Information

We may share your information in the following circumstances:

  • Service Providers: With trusted vendors who help us operate our business (email platforms, payment processors, website hosting)
  • Business Partners: With training partners or sponsors when you register for joint events (with your consent)
  • Legal Requirements: When required by law, court order, or to protect our rights and safety
  • Business Transfers: In connection with a merger, acquisition, or sale of assets
  • Consent: When you explicitly agree to share information with specific third parties

Communications

Mobile opt-in information won’t be shared with third parties for marketing purposes without your consent.

Data Security and Protection

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, disclosure, or destruction. These measures include:

  • Encrypted data transmission and storage
  • Access controls and authentication procedures
  • Regular security assessments and updates
  • Employee training on data protection practices
  • Secure payment processing systems

While we strive to protect your information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security but are committed to maintaining industry-standard protection measures.

Data Retention and Deletion

We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy or as required by law:

  • SMS consent records: Minimum 4 years (TCPA requirement)
  • Membership and account data: Duration of membership plus 7 years for business records
  • Communications: Until you unsubscribe or request deletion
  • Website analytics: Typically 26 months

You may request deletion of your personal information by contacting us at ma@mfrall.com. We will respond within 30 days, subject to our legal obligations to maintain certain records for compliance purposes.

Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

  • Access: Request information about what personal data we have about you
  • Correction: Request correction of inaccurate or incomplete information
  • Deletion: Request deletion of your personal information (subject to legal requirements)
  • Portability: Request a copy of your data in a portable format
  • Opt-Out: Unsubscribe from marketing communications at any time
  • Non-Discrimination: We will not discriminate against you for exercising your privacy rights

To exercise these rights, contact us at ma@mfrall.com or 763-533-8239.

Cookies and Tracking Technologies

Our website uses cookies and similar technologies to:

  • Remember your preferences and login information
  • Analyze website traffic and user behavior
  • Provide personalized content and advertisements
  • Improve website functionality and user experience

You can control cookies through your browser settings, though some website features may not function properly if cookies are disabled.

Third-Party Links and Services

Our website may contain links to third-party websites or integrate with third-party services. This Privacy Policy does not apply to those external sites or services. We encourage you to review the privacy policies of any third-party sites you visit.

Children’s Privacy

Our services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children under 18. If we become aware that we have collected information from a child under 18, we will take steps to delete such information promptly.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or applicable laws. We will notify you of material changes by:

  • Posting the updated policy on our website with a new effective date
  • Sending email notification to registered users
  • For SMS subscribers, sending a text message notification of significant changes

Your continued use of our services after changes take effect constitutes acceptance of the updated policy.

International Data Transfers

If you are located outside the United States, please note that your information may be transferred to and processed in the United States, where privacy laws may differ from your jurisdiction. By using our services, you consent to this transfer.

Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Manufacturers Alliance
Phone: 763-533-8239
Email: ma@mfrall.com
Website: mfrall.com

For data protection inquiries specifically, email: privacy@mfrall.com

This Privacy Policy represents our commitment to transparency and protecting your privacy. We encourage you to review it periodically and contact us with any questions about how we handle your personal information.