Why Having the Best Products Isn’t Enough

Having the best product on the market doesn’t guarantee sales. In this episode, Kirby sits down with Jen Roth, CEO of Blue Sparq Marketing, to explore why voice-of-customer research can be the difference between winning and losing a deal, how AI is reshaping the way buyers search, and why aligning sales and marketing around a shared strategy is essential for sustainable growth. If your manufacturing company has a great product but inconsistent results, this conversation offers a practical roadmap for closing the gap.